The store will serve as a one stop shop for photography enthusiasts and will also help drive immersive product experience.
Canon India strengthened its investment to encounter a totally different imaging revolution through the launch of its flagship Canon Image Square (CIS) store in New Delhi. Situated in N40, Outer circle, Connaught Place, the new store is gone for giving drawing in, intelligent and enlightening knowledge to the buyers.
Moving past simply being an item store, the flagship CIS store are ‘imaging stores,’ that would enable shoppers to gain experiences and be charmed by the magic of photography consequently denoting a noteworthy milestone in Canon’s journey in India.
The flagship CIS store is meant to enhance the purchaser experience for all the Canon items crosswise over fragments running from passage level cameras to top of the line proficient cameras. Furthermore, the store will likewise display Cinema cameras, few driving Canon printers and wide scope of unmatched Canon lenses guaranteeing progressively positive obtaining choice by the purchasers.
Sharing his thoughts on the inauguration, Kazutada Kobayashi President & CEO, Canon India said, “Commitment towards the country and dedication of Canon, together has translated into growth over the years. With the launch of first of its kind Canon Image Square flagship store, Canon India marks another milestone to ensure an interactive and informative buying experience for our existing and potential customers. CIS stores have been successful in contributing to Canon’s significant customer outreach and positioning it as a market leader. Having established its presence with more than 250 stores in 100+ cities, we take pride in being total solution providers in the imaging arena. The launch of this flagship CIS stores will certainly raise the benchmark for customer service.
Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India said, “We are delighted to announce the launch of our flagship Canon Image Square store in the capital city, New Delhi. The new flagship store is fashioned in such a way that it creates sweeping experience for the customers with the gamut of cameras including cinema cameras, lenses and complete imaging solution in order to make the right choice of the products. The store also features some of the leading printers that have been delighting the consumers.
New Delhi is one of the key markets for us, not just in terms of customer base but also for being abreast with the technology trends that influence other markets. We look forward to receiving great feedback from our customers and add value to their imaging experience.”
The key highlight of Canon Image Square flagship store is that it provides more than 80 products to choose from wide array of products displayed right from professional to entry level DSLR’s and mirrorless cameras and attractive cameras in PowerShot range. Along with that, CIS flagship stores provides variety of lenses and selected printers. One of the major USP of the flagship store is that, this is the only store where we have displayed the Cinema EOS product line up along with Cine and block lenses enabling Cinematographers to choose according to their needs and requirement.
Various innovative sales and marketing tools like live demonstration of the products, touch and feel experience, trainings and workshops further will help the customers to make informed purchases.
Apart from that, the store will also provide easy finance facilities such as EMI through various credit cards, paper finance through Bajaj Finance and cash back options.
The retail store marks a significant landmark in Canon’s journey in India with the launch of this new flagship store.