JFrog India came into being with two acquisitions made a few years ago, Cloud munch and Shippable, both are well-known companies in the DevOps space. This is how we started the India office in 2017. Today, we have a strong team of Engineers in R&D and Support, where we contribute significantly to our global development efforts towards our core products. We are on an exponential growth path in India where we are looking to diversify our teams and soon build Marketing, Sales, Business Development and Alliance teams in the next 12-18 months’ time. Kavita Viswanath, GM JFrog in India has recently had an exclusive interaction with ItNewsBuzz.com. Here are edited excerpts:
ItNewsBuzz: How is the DevOps culture evolving in India? How it is different at global front?
Kavita Viswanath: DevOps landscape is changing rapidly in India. With the boost of technology focussed startups, we are seeing automation take up center stage. Today, micro services and containers play a significant role in the way software is designed and delivered to end-users, bringing with it a whole web of complex delivery of software and here DevOps plays an essential role in delivering this. Companies are moving towards Devops due to the increasing need for high-quality fast application deliver and according to a report by MarketsandMarkets, the DevOps market size is expected to grow up to $10.31 Billion by 2023. Thus, the career opportunities for DevOps engineers are immense. DevOps will be a challenging, high-impact, and critical role for every organization in the future and India will be at the forefront of it.We are seeing India catching up to the global level of automation in DevOps and DevSecOps.
ItNewsBuzz: What are some of the challenges you face and what steps are you taking to mitigate those?
Kavita Viswanath: Our main challenge comes from the way organizations define and execute DevOps. Some of the mature companies understand the importance of DevOps and structurally build the teams, tools and investments in a top down manner. Many er of them don’t and this is where there is a challenge in introducing automation. However, we have seen a lot of success and hits in our online trials where developers are now coming on their own and trying out our different products.
ItNewsBuzz: How do you find the business model in India and how you are finding competition from peers?
Kavita Viswanath: We have not yet started selling in India directly. All our sales so far are inbound. Our products do the selling unlike our competitors.
ItNewsBuzz: What difference is JFrog making in the industry and how your offerings are competitive?
Kavita Viswanath: Our customers swear by our products. 70 out of the Fortune 100 use JFrog. It is most likely that a majority of the digital products/apps used by an average Indian today is powered by JFrog updates. Our Universal DevOps solutions are built for companies of all sizes, with complete freedom of choice, infinite scale and fully hybrid capabilities.We are also unique in the way we support our customers by providing deep technical and guided support in case of issues. Our churn rate is in the low single digit numbers.
ItNewsBuzz: What strategy do you adopt to maintain your market presence as an innovator and how do you plan to maintain it in future?
Kavita Viswanath: We listen to our customers and provide them with what they want. Our investment in R&D helps us stay ahead of the curve when it comes to giving the market what they are looking for. Our biggest release announced last week, Unified Platform is one of a kind that provides a Universal Package repository, SecOps, CI/CD and Software Distribution all in one platform.
ItNewsBuzz: What is your current positioning in India market and what is JFrog’s road-map for India market ahead?
Kavita Viswanath: India is strategic to us both in terms of the tech talent that we find here for our core R&D center as also building out the next best Support center for JFrog. With the growth in unicorns and increased investment in technology in India, we are beginning to see exponential growth in the India market. It is definitely big from APAC standpoint.