Bringing the International feel to the Indian consumers with its quality products at the best price, Truvison, is placed on innovation and quality pioneering the democratisation of technology in India – by offering affordable innovations through the product offerings.
Saurabh Kabra–Director,Business Operations India, Truvison, “Our EQR Mantra defines the Brand (Excellence, Quality and Reliability) throughout its range of product offerings. The Brand envisions, enriching the lives of the consumers and adding a ‘soul’ to their products.”
With consumer satisfaction as the key differentiator, Truvison is working insistently to create new products and experiences for the Indian Consumers. Known for quality and design excellence the brand credits several firsts in India. Saurabh Kabra–Director, Business Operations India, Truvison has had an exclusive interaction with ITNewsBuzz representative recently, where he shared company’s vision in India.
Saurabh Kabra shared, “We truly believe in boosting customer confidence and bringing functionality with value for money. With utmost advertising, marketing and Word of Mouth along with the right products, we have struck the right cords with the customers. In-spite of choosing the offline route to reach the customers, we have proficiently managed to offer them cost advantage. As a new entrant, not only will Truvison be a game changer but it will also set new benchmarks in terms of specifications, accessibility and affordability.”
Being the first to bring several new technologies which includes Turbotek championed for phenomenal sound quality, TRUAER employed to assure safest, purest and cool air & CORNEA to balance the emitted light from the television eliminating the possibility of a strain. Aspiring to revolutionize the lifestyle of consumers, Truvison brings comfort and convenience to millions of homes in India with superior quality products at affordable price point.
Revenue target for current fiscal
Regarding Truvison’s target in India in terms of top-line growth in the current fiscal, Saurabh Kabra shared, “Our Top of the line for current fiscal is at 150crore. Currently, we do not have any plans to engage in retailing through exclusive brands outlets (EBOs), because we have always prioritized and focussed more on strengthening our distribution network first. As a brand, we may further evaluate this option, but not at the moment.
He further added, “We have been mapping Pan India and not any specific regions, however if we look at the pattern of our Sales it’s the North and South Dominance for us. Acing ahead of several brands in the industry and other MNCs, Truvison gained an improved momentum in the major Tier II and Tier III cities of Southern and Western regions of India by undertaking the ATL & BTL activities aggressively. We have strengthened our western and southern part of the market and have slowly entered into the northern part of India.”
From the Manufacturers perspective though the TV Market has grown with the online forums there have been other challenges to cater to, which brings further worry. Growing number of manufacturers have incurred heavy losses in the market. Additionally, LEDs still are under immense pressure to further lower prices. Even though manufacturers in the LED industry are being pressured to lower prices in the short term, in the long run there will be limited room for further LED price cuts. This can be explained by the growing number of manufacturers withdrawing from the market in the near future, as LED prices is close to manufacturing costs and reduce companies’ profitability. Due to currency fluctuations, end market demands in different countries have been much lower than expected.
Significance for In- store Communication for Truvision
In store Communication – ‘Location is Key’. The placement of the communication message is arguably the most important part of in-store communication planning. One might have a brilliant message and the perfect media vehicle, but if your target shoppers don’t see it, then all of that remains irrelevant. While advertising attracts the audience it is the in store communication (also popularly known as POP Communication) that attracts Sales. Saurabh Kabra said, “It plays a very important role in influencing the consumer decision-making process. For us, with the increasing decline in sales support at the retail outlet, POP acts as a surrogate salesperson to make the final purchase. The POP communication has different roles to play – of informing, reminding, encouraging, creating excitement or interactivity and building store image etc assisting the final mile of the consumer.”
Truvison is one of the fastest growing brands in India. As a brand, we deliver the best-in-class technology in our products along with uncompromised quality. In fact, Truvison already has a diversified portfolio of consumer durables and electronics such as smart technology LED Televisions, Air conditioners and Audio system. We have recently launched washing machine as well. Furthermore, viewing the dynamics of the market, the next milestone to be achieved will be with the addition of refrigerators and air purifiers into the portfolio. We are targeting 30% growth for FY 2018 – 2019.
Truvison 5 years down the line in India
Saurabh Kabra is hopeful to see Truvision among the Top 10 consumer durable brands in India. Saurabh Kabra said, “We plan on exploring new countries with key focus in Indian Sub Continent, also upgrading the technologies and offering a perfect mix of affordability and functionality as we believe customer satisfaction portrays a key role in our growth.”