The workspace market in the country is growing exponentially, and India as a country is maturing into one of the powerhouses.
WORKTECH recently concluded its maiden conference in India with WORKTECH19 Bengaluru. The conference brought together eminent leaders from across the world to explore and debate on the workplace of tomorrow and the new trends & technologies that are revolutionising the work culture. The event featured experts like Philip Ross,Futurologist & CEO, Cordless Group & UNWORK, Neil Salton, Managing Director, ChangeWorq, Geetha Adinarayan, Executive IT Architect, IBM Watson Internet of Things, IBM Labs; Ulrich Blum, Associate, Zaha Hadid Architects; Praveen Vasudeva , Director, Workplace Resources, CISCO, Anurag Mathur, CEO, SAVILLS, among others.
The WORKTECH19 discussed the changing face of work and workplace, the future of data-led workspace design, future of work with smart IOT & AI, how workplace design is used as a strategic choice, why architecture & design matters, optimization of space at workplaces, and global tech trends & co-fusion between people, place, and technology that will shape the new world of work in years to come. We at INNewsBuzz got a chance to interact with Phillip Ross, Founder, WorkTech & Unwork, where he discussed more about WORKTECH19 and its plans for India.
ITNewsBuzz: What is WorkTech and what innovation are you bringing with WorkTech? What was the idea behind the Unwork?
Phillip Ross: WORKTECH is a series of market-leading international conferences and exhibitions for corporate decision makers. It attracts senior level players from major international organisations from roles that include leadership and operations, real estate, workplace and facilities, technology, HR, finance and innovation (CRE, FM, CIOs, CEOs, CFOs etc.) as well as architects and designers, project managers and surveyors, management consultancies, academics and others involved in the future world of work. The events inspire and educate through high-quality content and industry-leading speakers, as well as providing unrivalled networking opportunities.
We are excited to bring WORKTECH to India, and see great scope for growth here. The workspace market in the country is growing exponentially, and India as a country is maturing into one of the powerhouses. With every possible global brand trying to carve a niche in India, we are excited about empowering international brands about the diverse culture and practices in India and help them implement that here. We would like to take best practices from the world into India and from India to the world. With digitisation and adoption of emerging technologies, India has a vast potential to explore and ride on the future of work and technology.
Unwork is about innovation and what I have always felt is, before you can move forwards you have to step backwards first and unravel and unbundle your assumptions, challenge everything, most people just iterate and we would like to kind of step back and unlearn before we go forwards, that’s the Unwork philosophy and really it’s about innovation looking through three lenses, people, place and technology. So we’ll start with people, today’s work force tomorrow’s talent, who they are, who you want to attract and one of our research themes is the idea of the Jelly Bean and the token I am about to give and Jelly Bean working looks at Gen Z or Gen Z and really what they are using as a digital platform today and typically they are very different from the previous generation, they don’t use email they don’t use a synchronous communications like email.
ITNewsBuzz: In which countries do you have Unwork’s presence? And when did you start working in India?
Phillip Ross: We are resent in 25 countries and this is our launch today, so we are just launching into India today with WorkTech and it’s very exciting I am delighted to be here. It’s taking too long to get work back here, it’s an incredible global community. It ranges from New York and San Francisco and LA through Mexico, Buenos Aires, San Tiago, Quito, Montevideo, Sydney and Melbourne.
ITNewsBuzz: Are you prepared for the challenges that you are going to face in the India market?
Phillip Ross: The panel debates I think today have been really positive about the readiness in India for radical change in work place and I think for me when we researched it I mean you are now the power house of technology and a lot of global multinationals are building substantial new work spaces here and I can’t remember the exact number but someone said about 48 million square feet of new offices are being built in India every year which is staggering, that is one of the biggest markets in the world for new buildings. So it’s a good time to sit back and think about what’s really right for the future, given how much you are building and really think about how we get the product right, given what we described.
ITNewsBuzz: Companies are these days excited about the latest trends these days like the machine learning, artificial Intelligent, IoT etc. What excites you the most about these technologies and how these are going to help you ahead?
Phillip Ross: I think firstly what excites me is the fact that we are heading towards a consumerized work place, individuals will be able to carry our own devices, they will give us an experience and they will help us improve our performance and it will be the work place will look a little bit less like sterol factory and more like a place that we would choose in our own personal.
ITNewsBuzz: Going ahead, what are your plans for 2019 now in India?
Phillip Ross: So we have launched WorkTech in Bangalore today, we think that the potential for number of WorkTechs every year we would like to kind of do things bring in the best global innovative and thought leaders into India to share what’s going on. So you can see or to get a glimpse on what’s happening elsewhere and also learning from Indian work place and sharing that with the rest of the world. So we are trying to make it and that’s our academy does that.
ITNewsBuzz: Where would you see yourself in India after 2 years?
Phillip Ross: Yes well we would like to have let’s say six WorkTech events every year in India. We would like a great membership of the academy in India so a great community of people who really are part of the academy and helping to push forward the global knowledge and thought leadership.
ITNewsBuzz: What kind of clients you are looking in India?
Phillip Ross: Well I think most big organizations are in India today the banks are all here, the management consultancies and so on. So I think as the market develops as you have more and more young tech talents here, that is looking for the right spaces to work to do great work. It’s an exciting time to think about work place and make sure India at the cutting edge.