Social media is not just about sending posts on Twitter, LinkedIn, Facebook etc, rather it is about involving people in making any product more popular
In today’s fast paced world, Social media has evolved from just being buzzword for cyber world to an impressive platform for entrepreneurs, businesses and other professionals, who seek to increase their brand visibility and get greater recognition.
From biggies including Apple, Google, Microsoft, Amazon etc to all the way down even small restaurants just around the corner of a street or SMEs are making use of social media as a platform to increase their reach to their target audiences. Acknowledging the significance of social media in marketing, even, e-marketers who are new to the field, are also honing their skills to become an expert practitioner of social network marketing.
Social Media in Brand Building
For brand building, Social media gives exposure and increases traffic for any websites. In addition, Social media helps to develop loyal fans and generates leads for the companies. It’s not only B2C companies, but B2B companies are also adopting online social networking to expand their businesses. Given the popularity of online social networking, even the B2B companies cannot afford to be at the backseat in today’s social media-saturated environment. Here in my article, I am going to explore few tips that can help any B2B company, which is either coming up or planning to leverage social media tactics for their business expansion and gain more traffic.
Well! Social media is not just about sending posts on various platforms including Twitter, LinkedIn, Facebook etc, rather it is about involving people and real fans in making any product/ service more popular amongst its users. First of all, a B2B company should hire somebody who can develop a movement on social media by becoming the the brand’s voice and expanding their reach. It’s not just status updates. It’s an identity creation for a company. For successful social media marketing, a B2B company should follow a more strategic approach and try to execute their campaigns with precision.
First of all, it is very necessary to define your marketing objectives. Without it, it would be difficult to make your B2B social media marketing campaign profitable. And more importantly, how you plan to achieve them. For any business, RoI depends on setting marketing goals that contribute to company’s overall growth.
Secondly, it is seen that these days there are numerous social news feeds in a day. Your company has to stand out of the crowd without losing focus of its core objectives.The type of content can create or spoil the image of any company. With B2B marketing, it’s important to take a unique approach towards nurturing prospective buyers with its exclusive content.
Creating a suitable online brand persona is another significant step which can help your customers to get involved with your core values on social media, which affects brand’s overall image. It is advisable to keep your long-term vision in mind when doing so.
It is observed that B2B customers only spend their time on LinkedIn. After all, their interests go beyond business. So, when when you are developing your social media plan, don’t focus on a single network, try to be present on Twitter, facebook and Instagram as well. However, different mediums have different tone to interact with customers. Like LinkedIn is supposed to be ideal for business topics, Twitter is suitable for company news and other information. Facebook, on the other hand have a more ‘friendly’ tone.
At the end:
In any business, leads don’t come first, rather user’s engagement comes first. However, leads are those byproducts which every business like.
So at the end,I would like to say for any B2B company, it is advisable to keep the following questions in mind before planning any marketing strategy:
Who is the target audience?
What social platforms or metrics can offer better benefits to your business?
What is the type of content will you be publishing?
What are the business goals ?
How other competitors are using social media?