Sony Pictures Networks India (SPN) is good to go to transform the 2018 FIFA World Cup Russia encounter for fans through new advanced activities.
SPN has presented a reconciliation with Facebook AR (Augmented Reality) studio and has propelled a one of a kind Second Screen involvement for watchers.
Through the joining with Facebook AR studio, fans can bolster their Doosri Country at the World Cup. Clients essentially need to choose the country they are supporting, and the Facebook camera will filter their face and paint the chose ‘Doosri Country’ signal over the photo. This whole experience gives fans the chance to draw in with loved ones by sharing pictures on their page and welcoming others to attempt the experience.
The Second Screen involvement for fans is empowered through SonyLIV, the premium OTT platform of SPN. Fans will approach a live intuitive platform for each of the 64 matches of the tournament that won’t just connect with fans yet in addition urge them to cheer for their Doosri Country. This Second Screen platform will allow fans to encounter the World Cup on cell phones with surveys, random data, and numerous other intelligent highlights.
When fans sign into SonyLIV, they will have an alternative to pick between Meri Doosri Country and Match Zone.
- Meri Doosri Country: On a tick of a button, fans will approach data like apparatuses, group standings, group details and player profiles of their Doosri Country.
- Match Zone: Is a live commitment encounter that enables fans to remain a stage on top of things and hotshot their football impulses and learning. Fans that score the most focuses for each of the 64 matches will highlight on the Leaderboard and win energizing prizes. Fans can partake in exercises, for example, foreseeing the last match score, the accomplishment of extra shots, the results of corner kicks and that’s only the tip of the iceberg.
SonyLIV likewise brings alive ‘Match Center’, where watchers can see live scores, player positions, group data, match insights and live editorial. To make their experience additionally captivating, clients can set updates or view the whole calendar while the focuses table gives a fast refresh on the standings, scores, and so forth.
Kedar Teny, Head of Marketing and OAP, Sports, Sony Pictures Networks India stated, “We need to give fans a chance to appreciate the fervor of the World Cup, particularly on computerized platforms where drawing in and associating with other football fans is a key. These computerized encounters through Facebook and SonyLIV are the first of their kind for any FIFA occasion in India and push the limits of fan commitment, influencing the #MeriDoosriCountry to encounter accessible whenever, anyplace.”