Wipro Consumer Care and Lighting as of late propelled its new TV ad campaign ‘Wider light for brighter homes’. The ad campaign highlights the significance of picking Wipro Garnet LED bulb, which is 70% wider than customary LED bulbs giving more shine for homes.
The new TVC goes for changing the consumer’s attitude with its legit example by giving them a hard-hitting reason in the matter of why they should change their lighting base from a normal low beam bulb to the all-new Wipro Garnet LED Bulb which has a “wide beam angle” which empowers better light toss and makes rooms/protests better lit.
Highlighting two 30-second ad films, the campaign centers around normal life circumstance of the trouble looked by people with a low beam conventional LED bulb and the change to a superior existence with a wider and brighter light through wide beam Garnet LED bulb.
Remarking on the launch of the new ad campaign, Sanjay Gupta, Senior Vice President and Business Head-Consumer Lighting and Switches at Wipro Consumer Care and Lighting stated, “Wipro has delivered a few developments in lighting concentrated on shine, proficiency and execution. Our undertaking is to give better advantages and solace to our consumers. We were the first to dispatch “shading changing” LED tube lights in which one can change the shading according to the state of mind. With wider lights for brighter homes campaign for Garnet we are sure that we will additionally improve our associate with consumers, underscoring the extraordinary incentive and inventive offerings.”
As of now, Wipro Lighting has won a few renowned awards for Product Design, Innovation and Quality Excellence. They incorporate International seal of Quality – Red Dot Design award for extraordinary design, Global SSL Showcase Top100, India Design Mark for confirmed magnificence in Product Design, Frost and Sullivan award for LED lighting.
Nitin Karkare, Chief Executive Officer, ULKA, says, “Our association with Wipro is a long-standing one and one that we esteem profoundly! When we were entrusted with taking a shot at the lighting business, we couldn’t have been more energized. On account of this campaign, the way that the item had such an unmistakable differentiator made our activity that substantially less demanding. We essentially expected to locate a fascinating, drawing in way to assemble the account of more prominent scope that Wipro Garnet LEDs give as compared to other LED lights. Not having the correct light can destroy what number of things look. We utilized family flow to uncover the inconvenience that the wrong light can make for one, and how the straightforward demonstration of changing to Wipro Garnet can have such a major effect to seeing things right!”