POCO, another sub-brand from Xiaomi, has made its presentation with a mission to convey execution that really matters. Xiaomi POCO launches F1 device.
Made by a very experienced group inside Xiaomi, POCO tries to rethink the smartphone encounter by offering a definitive execution without any ornamentations.
The brand’s central goal is epitomized in its first smartphone divulged, POCO F1, which offers an inconceivably liquid and great experience like no other. It includes the leader Qualcomm Snapdragon 845 platform, the industry-driving LiquidCool Technology cooling framework, up to 8GB RAM and 256GB UFS 2.1 storage, and a dependable 4000mAh battery.
Jai Mani, Head of Product, POCO Global, stated: “POCO stands for ‘a little”— we have faith in beginning little yet thinking beyond practical boundaries. As a little outfit inside Xiaomi, POCO has the flexibility to begin starting with no outside help, focusing in on the item decisions and advances that issue. This is the reason we have made a smartphone that conveys fantastic execution, concentrating on the center advancements that really matter, which we accept will resound with tech fans.”
The new powerhouse will be accessible at a compelling sticker price, reverberating Xiaomi’s central goal to make astonishing items accessible to everybody at legit estimating. It will hit the racks in India on 29 August beginning at INR 20,999, and take off the world over steadily.
POCO F1, Master of Speed
POCO F1 is a blessing from heaven for power clients, who can appreciate gaming at high edge rates and utilize escalated applications without stressing over log jams coming about because of overheating. This is because of the powerful Qualcomm Snapdragon 845 SoC combined with the profoundly productive LiquidCool Technology cooling system, empowering it to convey managed top execution for expanded periods. Interior testing demonstrates that this system is 300% more viable than regular, non-fluid cooling solutions as it enables warm from the CPU to disperse rapidly.
In addition, POCO F1 highlights a 4000mAh battery that can manage 8 long periods of constant gaming. Combined with up to 8GB LPDDR4x DRAM and super-quick 256GB UFS 2.1 storage, POCO F1 effortlessly accomplishes an AnTuTu score that surpasses 290,000.
AI dual camera and 20MP front camera for uncompromised photography
POCO F1 churns out gorgeous images with its AI dual camera consisting of a 12MP Sony IMX363primary sensor with Dual Pixel Autofocus, together delivering amazing photos even in low light and backlit scenarios.
On the front, POCO F1 deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8μm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection.
POCO F1 also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.
MIUI for POCO
To fully unleash the performance beast, MIUI has been deeply customized on POCO F1 for a lighter, faster, and smoother experience.
Introducing a system optimization feature called “turbocharged engine”, POCO F1 delivers faster app startups, faster gaming performance, as well as a faster swiping experience due to enhancements in the screen response and animation frame rate.
With a new POCO Launcher, POCO F1 comes with an app drawer that can automatically categorize apps, helping users finds apps easily. In India, MIUI for POCO incorporates taxi, music, and video streaming services for an even more robust user experience.
Based on Android 8.1 Oreo, MIUI for POCO also prioritizes security with regular patches and updates from Google. It will receive the Android P update in the near future.
Armoured Edition with DuPont Kevlar
At the event, POCO F1 Armoured Edition with a back panel made of DuPont Kevlar also made its debut. The super-tough, heat-resistant material is widely used in the aviation industry, the military, and high-end cycling. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip.
POCO F1 is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red. POCO F1 will retail at INR 20,999, INR 23,999, and INR 28,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively. The Armoured Edition comes in a single 8GB+256GB configuration and will retail at INR 29,999. POCO F1 will go on sale on mi.com and Flipkart on 29th August 2018, starting 12 PM.
POCO F1 also brings a first sale offer with HDFC Bank which extends a INR 1000 instant cashback to all HDFC credit and debit card holders. This will essentially bring down the price of POCO F1 to INR 19,999, INR 22,999, and INR 27,999 for the 6GB+64GB, 6GB+128GB, and 8GB+256GB respectively, and Armoured Edition to INR 28,999 for the first sale. This makes POCO F1 the world’s only Qualcomm Snapdragon 845 smartphone under INR 20,000. POCO F1 also has an incredible JIO offer with up to INR 8000 worth of benefits and 6TB of high speed data.