Zebra Technologies continuously strives to give a competitive edge by providing an avant-garde solutions to empower their end-customers.
As pioneers at the edge of the enterprise, Zebra Technologiesis constantly invests in innovations to empower those at the front line in retail, healthcare, transportation and logistics, manufacturing and other industries to achieve a performance edge. Zebra’s products, software, services, analytics and solutions are used to intelligently connect the staff, assets and data of enterprises. With decades of industry experience, Zebra designs with front-line users and workplaces in mind, giving them the best-action guidance needed to optimize in-motion operations and make business-critical decisions.
Zebra Technologies’ Focus on Technology:
Zebra Technologies continuously strives to give a competitive edge to the customers by providing them with avant-garde solutions to enable them to empower their end-customers. To address the customer needs for advanced data capabilities, Zebra recently introduced Savanna in India. This is a data services platform that collects and analyzes data to develop and create intelligent insights at the edge for businesses.
According to Deep Agarwal, Regional Sales Director, India, Zebra Technologies, “We are also currently working with select partners on an early adopter program using Savanna to solve many of the challenges that customers are facing today by jointly developing applications powered by Savanna Data Services and leveraging technologies such as AI, ML, third-party data services and blockchain.”
Savanna empowers enterprise applications to collect and crunch data from Zebra mobile devices, scanners, printers and third- party devices, and analyzes it in real-time by delivering quick analytics that businesses can translate into actionable insights. Zebra is planning to make this new data services platform more widely available in the very near future.
Zebra Technologies recently launched the next evolution of enterprise mobile touch computing solutions with the new TC5x and TC7x series mobile computers, which are aimed at driving superior workforce performance and customer service. The latest Android-based TC52/TC57 and TC72/TC77 rugged mobile computers offer a unique blend of award-winning industrial design features combined with an enhanced Mobility DNA (M-DNA) suite of productivity, administration, end-user applications and developer tools. The new touch computers are built on Zebra’s highly-successful TC51/TC56, TC70x/TC75x and TC70/TC75 touch computer series. With more than one million units shipped over the last five years, the innovative devices offer a proven platform of shared accessories and software on the common Android operating system.
Emerging Trends shaping the Future of Industrial Manufacturing
In 2019, there will be a few trends that will be playing major roles across the industries which will inevitably have an impact on the industrial manufacturing too. The trends are as follows:-
• IoT for enterprises: we believe that businesses have derived great value from emerging Internet of Things (IoT) strategies – serving as vehicles to fuel critical operations and drive efficiency. By 2020, there will be more than 20 billion devices connected to the IoT, according to research consultancy Gartner. Additionally, within that projection, they estimate that more than 8 billion of those connected devices will be within the enterprise space – up from about 3 billion in 2017. According Zebra’s second annual “Intelligent Enterprise Index”, the number of companies defined as an “intelligent enterprise” doubled to 10 percent in 2018. Key Index findings indicate clearly that more companies acknowledge the value of leveraging IoT strategies, and that they will continue to propel adoption and investment in the future.
• Advanced automation driven by AI: Artificial intelligence (AI) is permeating into virtually everything in a data-rich environment, to deliver more adaptable, flexible, and autonomous systems. Enterprises are seeking to enhance their AI-powered capabilities to deliver a performance edge in a data-rich environment. This will bring more actionable intelligence to workers within their respective workflows and drive higher engagement and better experiences with customers.
• Small Actionable Data: For years,enterprises have sought to obtain insights from “Big Data” – large amounts and volumes of data that businesses collect and store on a daily, sometimes instantaneous basis. But in 2019, priority will shift towards “small actionable data” that is naturally accessible within a workflow, where it is specific to a use case to solve a problem and achieve desired outcomes.
Deep Agarwal believes that these technologies will play greater role in the industrial manufacturing, where technology will have a larger impact on how they can serve their end-consumers better.
Zebra Technologies’ Business Expansion Plans
Traditionally, Zebra Technologies have a strong presence in the retail and manufacturing sectors in India. The top 8 out of 10 retailers and top 9 out of 10 manufacturers in India are company’s customers. 2018 was one of the most successful years for Zebra Technologies when it grew in double digits.
Deep Agarwal says, “We are equally bullish for this year, and we plan to focus on other verticals too. We are expecting good traction coming from the government and healthcare verticals for our solutions in India and now with changing dynamics, we think their contribution towards the India revenue will increase further, as a lot of development is taking place in these sectors.”
For the healthcare technology in particular, Zebra makes wristband print solutions that provide immediate access to critical patient information at the bedside and across all hospital departments. Some of the top hospitals in metros like Delhi and Mumbai are already using Zebra Technologies’ wearable technologies in the form of wristbands for patients. These wristbands ensure that patients receive the right treatment, reduce errors and any kind of unexpected delays. Further, Zebra Technologies has eight R&D centres across the globe and the largest one is in Bengaluru, India.
Businesses have derived great value from emerging Internet of Things (IoT) strategies – serving as vehicles to fuel critical operations and drive efficiency. By 2020, there will be more than 20 billion devices connected to the IoT, according to Gartner. Additionally, within that projection, they estimate more than 8 billion of those connected devices to be within the enterprise space – up from about 3 billion in 2017.
There is a shift towards a more connected, collaborative system where physical and digital entities converge across multiple channels and models. With further development of new technologies such as virtual reality (VR) and augmented reality (AR), people will be increasingly dependent on the immersive experience offered by the smart edge devices that surround them.
The edge of enterprises is becoming increasingly important where real-time data is captured for enhanced visibility and analytics to generate actionable insights. Evolving technology such as connected sensors, digital twins, 5G and blockchain will help businesses collect and visualize the right data from endpoints, adding intelligent value to respond effectively to business needs. We further believe that to keep up with the pace, enterprises need to empower the edge, or the front line, across multiple channels to create conversational systems that enable people and machines to communicate effectively and naturally in the future.
Zebra Technologies Global Shopper Study
Based on the survey results of approximately 5,000 shoppers, 1,000 retail associates and 500 decision makers from across the world, Zebra’s 2019 Shopper Study reports on the attitudes, opinions, and expectations of shoppers, retail associates, and retail decision makers – across topics of shopper experience, device usage, transformative technologies, delivery and fulfillment, and more – in both areas of in-store and online.
Some of the key findings of Zebra’s 2019 Shopper Study are as below:
66% of surveyed associates believe that they could provide better customer service and improve the shopping experience if they are equipped with tablets.
55% of surveyed retail store associates agree that their company is understaffed, and about 49% of them feel overworked.
42% of store associates cite frustration with their inability to assist customers and find that they have little time to help shoppers because of pressure to get other tasks completed.
28% of store associates claim that it is difficult to get information to help shoppers.
83% of surveyed retail decision makers and 74% of store associates concur that shoppers can have a better experience with technology-equipped sales associates.
Only 13% of surveyed shoppers completely trust retailers to protect their personal data.
Some of the biggest implications of the study is that Indian retailers should consider equipping their store associates with smart devices, as 66% of surveyed associates believe that they can provide better customer service and improve the shopping experience if they are equipped with tablets. This coincides with the finding that up to 83% of surveyed retail decision makers and 74% of store associates concur that shoppers can have a better experience with technology-equipped sales associates. Interestingly, nearly 60% of surveyed retailers plan to increase their spends on handheld mobile computers by more than 6%, and 21% of them plan to spend more than 10% on rugged tablets over the next three years.
Challenges for Retailers deploying newer technologies
Technology is certainly enormous and its integration in any form of work needs time for a smooth and long term assimilation. Hence, there are certainly various challenges that are inevitable and faced by the retailers as well while deploying new technology. These challenges may include budget availability, change management, the need to demonstrate its return on investment and the integration of the new technology to the existing system.
Further, as the retail industry revolutionizes with the rise of e-commerce and omni-channel fulfilment, Indian retailers need a partner who understands their unique challenges and can help them transform the customer experience. Zebra Technologies provides a performance edge to retail associates to help them deliver better, faster service with end-to-end visibility from inventory to shopping behavior, allowing them to give the customer what they want, when, where, how and at the price they want it. Zebra’s innovative solutions also tend to help Indian retailers to know everything about their businesses and outperform their competition, by providing them with visibility and actionable insight into their customers, inventory, and other valued assets from the point of sale to the distribution center with purpose-built scanners, printers and mobile computers