Philips Lighting has announced the launch of its ‘Old bulb ko no, Philips TBulb lo’ advertising effort to uncover its most recent product called ‘T Bulb’ in India.
The battle looks to feature the remarkable highlights of this innovative T formed bulb, a first of its kind product in the Indian market that will reclassify the classification of round bulbs.
The new Philips T Bulb offers a more extensive light toss contrasted with a customary LED bulb and can be introduced in a current LED bulb attachment. It offers a novel stylish shape and a measured precise neck, while holding the simplicity of substitution of a customary bulb.
Highlighting a promotion film brought about by Ogilvy India, the crusade tries to revive a low inclusion classification where buy choices are accomplished more through repetition than whatever else. Through this innovative advertisement, Philips Lighting urges shoppers to end the monotony of old propensities and request more from their light by requesting the new Philips T Bulb. This idea met up in the slogan: ‘Old bulb ko no, Philips T-bulb lo’.
India is one of the greatest open attachment advertises on the planet, with purchasers utilizing no less than one tube light and bulb to enlighten a room in their household. Notwithstanding, with regularly expanding urbanization and developing space requirements, Philips Lighting understood that customary lighting products like tubelights and bulbs may no longer be the best illumination answers for purchasers today. While tubelights require a more extensive establishment space, round bulbs just offer localized illumination that isn’t adequate to enlighten a room adequately.To address this conundrum, Philips Lighting presented an innovative arrangement as the Philips T Bulb.
“The new battle is a critical advance forward in our LED separation and authority travel. With expanding LED infiltration and appropriation, purchasers in non-metro littler towns of India know about the advantages offered by LED bulbs but they look for enhanced feel and higher light yield that is as of now just offered by luminaires.They are a dynamic lot who are pushing forward with the circumstances and look for something ‘new’ in their regular day to day existences. This is the knowledge reflected in the slogan ‘Old bulb ko no, Philips TBulb lo’, brought alive by our innovative accomplice Ogilvy India in an intriguing manner that will soften the jumble up the ocean of same looking bulbs” said Ipshita Chowdhury, Director, Marketing Communications.
Discussing the thought behind the promotion, Ajay Gahlaut – Dep. CCO, Ogilvy India said “A bulb is a bulb is a bulb and getting one is pretty much a careless represent consumers.We needed to shake individuals out of this fairly mechanical act by exhibiting the numerous innovative highlights of the new Philips Tbulb. We executed this with the inventive gadget of the mechanical move and a tasteful treatment mirroring the by gone time of old bulbs!”
