Astrum’s vision is to focus on setting up a strong foothold, Astrum centers on R&D with strict quality control practices.
Manoj Kumar Pansari – CEO, Astrum Holdings Ltd said, “The biggest USP of Astrum is the vast range of products that cater to a diverse sector and our adherence to EPQ Mantra (Excellence, Price and Quality) which has helped the company to establish a strong foothold in the Indian Markets.”
India’s accessories market
The Accessories market is increasingly becoming Gizmo friendly, consumers are on the constant lookout for advanced technology products in innovative and aesthetic design. Consumers buying power is also on the rise and one would not be wrong to assume that a given smartphone user owns a minimum of 3 to 4 accessories. Currently there is lot of work being done on the Smart Products category. Astrum carry a huge product portfolio across multiple categories like Mobile Accessories, PC Accessories, Smart Products to name a few. It also has an extensive line of Audio Products within our product portfolio. All these products are highly focused portfolio for the company. It is constantly expanding its product categories, like it is revamping its entire range of Audio Products, shipments have already arrived in India.
The difference, Astrum India making in the industry
With a widespread presence in over 40 countries across the globe which includes South Africa, Australia, India, Hongkong, China. Hungary, Pakistan, Bangladesh, Dubai, Nigeria, Fiji, Singapore, Malaysia, Indonesia, Mauritius etc, Astrum has redefined ‘new technology’ that challenges the status quo. Also focusing on setting up a strong foothold, Astrum centers on R&D with strict quality control practices. Staying on the cusp of technology has allowed the company to do the best: using technology in countless ways to ease people’s life. The consumers however need something more; basically, a reason to buy the product and only great quality isn’t going to help. Whether it is for mobile accessories, audio devices, IT or LED lights, Astrum has put all the efforts to break the trade-off between innovation, quality and cost.
Astrum’s biggest challenge in India
Challenges in Indian market have always remained the same with low price expectations, high competition, geographical penetration etc. Being such a large geography has always posed a challenge in terms of market penetration into Tier 2 & Tier 3 cities, to counter this challenge; Astrum is planning some very aggressive measures to reach out to the consumers in these cities. India being a price sensitive market, more often than not, quality takes a beating to accommodate more aggressive price points.
Astrum’s performance in India
Astrum’s products are tailored with the new age technology at optimum price points have struck the right chord with the consumers, in the Indian Market. Astrum has been successful to break the trade-off between innovation, quality and cost. Astrum’s widening product portfolio has seen a positive response amongst consumers and acceptance from the Indian Markets. Manoj Kumar Pansari – CEO, Astrum Holdings Ltd said, “We are quite optimistic about our ventures and are expecting a steady growth for our products. Today Astrum is proudly earned its place amongst the leading brands for accessories in India. Astrum is more than just a company name – it’s a brand that promises an experience to people. We have been consistently registering growth month on month both in terms of revenue as well as Market Penetration. We are glad that we have become a brand to reckon with for our competition.”
Astrum’s distribution setup in India
Manoj Kumar Pansari shared, “We work with network of Regional Distributors, Distributors and over couple of thousand retailers on a Pan-India basis. We also have a strong team of sales persons who engage regularly at every level of our partner network right upto the retailers.
Astrum’s big plans for 2018 and beyond
The company has set clear demarcations between Online & Offline and it also ensures that the company strictly ensure the price parity between both the channels to avail cannibalization. Manoj Kumar Pansari shared, “We have also established our presence in the North and South Region and have also made deep in-roads in Tier 2 and Tier 3 cities. As far as marketing is concerned our journey has been a roller-coaster ride. By introducing various schemes along with the launch of our new products, and constantly reworking the schemes on our existing products combined with various activities and programs to provide the much required air cover to assist in Sell Out, we devise our strategies with dedication to our core faiths and with our partner interests as a key parameter. Our sales objective for the next fiscal year is also forecasted to achieve substantial growth.”
He further added, “These are exciting times for us at Astrum with so many rapid developments starting with us announcing the setup up our first manufacturing facility in India to new collaborations & partnerships with well-established players in the industry, to some brand new additions to our product portfolio, the future looks like we are on track to becoming the leading brand within the accessories space.”
