Redington Limited announced a strategic partnership with NZXT, globally recognized brand known for their innovation and commitment to the gaming community. This collaboration marks a major step forward for Red. Gaming, Redington’s dedicated initiative aimed at empowering next-generation gamers and building a strong gaming ecosystem in India.
Under this partnership, Redington will leverage its extensive distribution network and robust go-to-market (GTM) capabilities to ensure the widespread availability of NZXT products across the country. Redington will serve as a non-exclusive distributor for NZXT. This move is poised to meet the surging demand for premium gaming components and peripherals among India’s growing community of enthusiasts and aspiring gamers.
Naqui Ahmad, Business Manager, South Asia, NZXT Inc., said that India is one of the most dynamic and rapidly expanding PC gaming markets globally, fueled by a young, tech-savvy audience and a thriving community of creators and esports enthusiasts. At NZXT, our mission is to make high-performance, visually striking PC hardware more accessible to gamers at every level. Our products are known not only for their cutting-edge capabilities but also for their clean, modern design that resonates with today’s gamers. Through our partnership with Redington and their unparalleled reach across the Indian channel, we’re excited to bring our premium ecosystem to a wider audience. We see this collaboration as a key driver in pushing the boundaries of gaming innovation and shaping the future of PC gaming in India.
NZXT aligns seamlessly with our vision for Red.Gaming — to serve as a catalyst in accelerating the growth of the gaming ecosystem in India,” said Raghu Ram, Senior Vice-President at Redington Limited. Through this partnership, we are thrilled to introduce NZXT’s cutting-edge, high-performance gaming hardware and peripherals to India’s rapidly expanding and highly engaged gaming community. NZXT already commands a strong cult following among Indian gamers, and with the country’s digital infrastructure and economy accelerating, the brand is perfectly positioned for explosive growth.
At Redington, we bring unmatched value through our robust distribution network and deep channel relationships, making us the ideal launchpad for global gaming brands looking to break into or scale within the Indian market. We’re not just enabling access — we’re actively shaping the next chapter of India’s gaming revolution.
This partnership marks a significant milestone for Red. Gaming, Redington’s dedicated initiative to empower the future of gaming. It will open new revenue streams within Redington’s Lifestyle & Accessories portfolio, aligning with the company’s broader ESG (Environmental, Social, and Governance) objectives by fostering innovation and accessibility in the gaming sector.
